Check out today's Red Plum and you will notice that many of the bar codes look different! Many coupons are now adopting the new GS1 DataBar Coupon Format. It's because of technology! It's a great heads up for all of us as I'm sure we'll run into some cashiers who will doubt its validity until they get used to it.
The DataBar accommodates longer manufacturer identification numbers (MINs), addressing a major deficiency in the UPC code. Manufacturers will have the opportunity to develop more robust coupon offers, including values in any amount, as well as cross-promotions with one or two other brands.
Retailers that scan the DataBar will experience automatic expiration date checking, a reduced need for 992 bypass codes that don’t require product validation, reduced cashier intervention, improved scan rates and increased speed of checkout.
The DataBar also contains fewer human-readable elements — only the company prefix and the offer code — helping to reduce fraud and miss-redemption.
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