You will also find a coupon for a FREE single roll of paper towels this weekend in your Smart Source insert.
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Pop Tarts has an awesome rewards program called Pop Tarts Rewards. Inside specialty marked boxes is a code that you enter on their site. 5 codes gets you a free movie ticket! There are other rewards too, but I think the movie ticket is the best value.
You can only redeem one code per flavor, so make sure you get 5 different flavors.Thanks (Couponing to Disney!)